The Dega
Cluster Noginsk industrial park looks a lot like a Lego model. Red,
blue, gray and orange box-like buildings dot 140 hectares of green
landscape, while structures with silver pipes and towers pop up
throughout the park.
Located in the Moscow region, about 34 kilometers east of Moscow
and near the city of Noginsk, the park is partly operational, partly
under construction, with buildings still going up.
The fast-approaching future for the Dega site is expected to include
manufacturing and logistics centers for both Russian and international
companies — as well as a village of residential cottages, bicycle lanes
and a McDonald's fast-food restaurant.
The park is 90 percent finished and has 20 residents, three-fourths
of which are foreign companies. Multinational cosmetics giant Oriflame,
for instance, is building what will be its largest factory worldwide
in Noginsk.
"It's European-style, neat and colorful," said Gabriel Gantner,
director of Dega, the Swiss developer that owns the Noginsk industrial
park and is handling its construction.
Taking a Tour
"This could be a model for industrial parks all over the country,"
Gantner said during a tour of the park for an REQ reporter
and photographer. The park generates its own electricity and heat
and treats its own water supply on the premises, he said.
Though many industrial parks in Russia aren't as well-maintained or
well-financed as the Noginsk park, there is no shortage of this type
of commercial real estate, and the numbers of both industrial parks
and technoparks in Russia are on the rise.
In 2010, the number of industrial parks increased 15 percent,
and there are now more than 200 parks that have attracted Russian
and foreign residents, according to a March report by global consulting
firm Ernst & Young. Also last year, about half of all industrial
park projects in Russia went from the proposal stage to engineering
drafts.
Deals can be massive. In the largest transaction in the industrial
park segment during the first half of 2011, Grove International Partners
sold South Gate Industrial Park to a pool of investors for nearly
$100 million, Property magazine reported in August.
The investor-purchasers included the Czech investment fund PPF
and Giffels Management Russia managing director Christopher Van Riet.
The government is spearheading the rise of industrial and techno
parks by creating special economic zones where companies can set up
their production facilities while paying decent rent and avoiding many
of the bureaucratic hassles common to Russian enterprise.
Many foreign companies want to enter Russia's developing market but
are afraid of setting up production facilities in the country, Yulia
Stefanishina, a Moscow analyst with Ernst & Young, said in an
interview. In fact, most industrial park residents are foreign
companies, she said.
It costs more to build a factory in an industrial park than on a
regular plot of land, but the parks have advantages. They offer
international companies a means of getting around Russia's
administrative hurdles and corruption by giving companies an established
business partner. The parks usually provide all services, such as
water, electricity, gas and maintenance.
Industrial parks are among the most dynamic real estate sectors, said
Vyacheslav Yurchenko, a vice president with Moscow-based Espro
Development, which is developing the A-Park industrial park in Kaluga
and the Vostochny Industrial Park in Noginsk.
"Russia continues to be fundamentally attractive for many companies
that are actively expanding their business, including those that are
building their manufacturing facilities and logistics centers
in industrial parks," Yurchenko said by e-mail.
Industrious Sites
An industrial park is a large plot of land that is developed
and equipped for manufacturing, typically for companies in two or more
different manufacturing sectors. The parks typically have a modest
amount of office and warehouse space. Some boast housing, hotels,
restaurants and entertainment facilities.
Industrial parks are a relatively new phenomenon in Russia, with most
projects in the planning stage or under construction. There are about
200 parks at least partially operating in Russia, according to the Ernst
& Young report. By comparison, there are about 400 industrial parks
in Germany, Denis Zhuravsky, executive director of the Moscow-based
Association of Industrial Parks, said in an interview.
The Dega site is an exception in Russia, with brand-new buildings
constructed according to ecological standards. Meanwhile, most of the
country's industrial parks are located near former Soviet factories,
and developers or companies that want to build factories there connect
to old water and electricity infrastructure and use dilapidated
facilities, Zhuravsky said.
About a quarter of Russia's industrial parks are located in the
Moscow region, while the rest are in central Russia. Projects in the
Moscow, Leningrad and Kaluga regions are showing the highest demand,
since those regions have track records of cooperation between investors
and regional administrations, Yurchenko said.
Also in the Central Federal District, the Dega firm is developing
an industrial park in the city of Ryazan, where the mayor is especially
cooperative, Gantner said.
But the Kaluga Special Economic Zone is an especially busy place.
Espro is planning its two new parks in the region, a special economic
zone and a center of Russian automotive manufacturing. So it is no
surprise that the region's Grabtsevo industrial park is tailored
to carmakers and manufacturers of auto parts. The first section of the
park was opened to businesses in 2011.
Together with the Kaluga Region Development Corporation, Espro is
helming Grabtsevo's A-Park project, a 200-hectare zone near a production
facility for German carmaker Volkswagen.
There are about 200 parks at least partially operating in Russia,
from the Kaluga region to Tatarstan, from Moscow to the Sverdlovsk
region.
The V-Park will be inside Kaluga's Rosva industrial park, where
the main resident is PSMA Rus, a joint venture between French carmaker
PSA Peugeot Citroen and Japanese carmaker Mitsubishi Motors. The first
building in V-Park will probably be a 14,000-square-meter factory
for Faurecia Interior Systems, Yurchenko said.
The French auto parts producer "has been contracted by PSA
Peugeot-Citroen to supply interior systems parts" for the PSMA Rus
factory, as well as "to deliver parts to" Avtoframos, according to a May
press release by Colliers International, Faurecia's real estate
representative for the deal. Renault makes cars for sale in Russia
at Moscow's Avtoframos plant.
Colliers said Faurecia is planning to occupy the V-Park premises
in November and begin delivering parts to its customers by early 2012.
Coming to Russia
The rise of industrial parks is tied to the increasing number
of foreign companies that are setting up manufacturing in Russia, either
because doing so is more efficient than importing finished products or
because the Russian federal government is pressuring companies to make
products here.
Russian's retail market has grown, while taxes on imports are high and distributors are often unreliable, experts said.
About 10 years ago, electronics giants were importing their products
into Russia. Now the pendulum has swung the other way. In an example
that has been repeated by medicine, car, electronics and other
manufacturers, Samsung built a factory several years ago in Russia,
in the Kaluga region southwest of Moscow.
"Many companies are following Samsung's path," Zhuravsky noted.
Joint ownership with a regional government, or a partnership with
one, can allow developers to establish and operate an industrial park
more smoothly, since it is easier to create new infrastructure — such as
service roads connecting the park to highways, or hookups
for electricity — if the local government is directly involved.
Typically, business parks are run by companies that handle relations
with local administrations and residents and then develop the project.
As more industrial parks come on the real estate market, the overall
quality of the parks is increasing, Zhuravsky said. Meanwhile,
the competition among parks is heightening. Companies increasingly are
advertising their parks at trade shows and exhibitions, where potential
investors might be in attendance.
Manufacturers and designers aren't the only beneficiaries of the
parks. Regional governments — and their budgets — also can get a big
boost from the parks. Both industrial and technological parks, or
technoparks, can bolster development. As industry in a region grows,
the supporting infrastructure — transportation, hotels, housing
and shopping centers — also expands, Yurchenko said.
"We are practically laying the foundation for the region's development," Yurchenko said.
Technoparks, which typically are office parks built up around
facilities for innovative technologies, don't produce as much profit as
industrial parks, experts said.
Developers usually build the parks, then find the tenants for them.
Manufacturing facilities and logistics centers are constructed using
the "built to suit" approach, which means that construction is done
according to the demands of the future tenant.
For a manufacturer looking to set up a factory in a Russian
industrial park, the process is straightforward. First, a company must
find the right park for its facilities. Putting a factory in an
industrial park often spares the company time and headaches from dealing
with corrupt local officials and red tape.
If You Build It...
After the developer and client agree on where to place buildings
and other components such as parking lots and storage, the construction
begins.
Foreign companies prefer to build in industrial parks where all
services, such as roads, electricity, maintenance and sometimes
personnel recruitment, are provided. Russian companies prefer to do
everything themselves, Dega's Gantner said.
In Russia, the services offered by industrial parks range
from minimal, such maintaining engineering systems, to handling
construction, attracting investors and development, to hiring, catering,
cleaning and leasing.
Most industrial parks serve medium-sized companies to which they
rent manufacturing space. There are two types of industrial parks:
"Greenfields" are basically plots of land with electricity, gas
and water connections and service roads. A company works with
the developer to make the land into a manufacturing zone.
"Brownfields" are parks that are already built up, with
the manufacturing facilities in basic box-like buildings. The developer
rents out the buildings, generally to light manufacturers in the food
and retail sectors. There are more brownfields than greenfields, said
Zhuravsky of the Association of Industrial Parks.
Industrial parks range in size from roughly 17 acres to more than
1,000 acres. Russian industrial parks are much bigger than their
counterparts abroad, Ernst & Young found. There are 10
government-owned parks in Russia that cover more than 1,000 hectares.
Privately owned parks are considerably smaller, however, at 100 hectares
to 300 hectares.
Practically all new large manufacturing projects are developed
in industrial parks, Yurchenko said. Such a park provides a company with
leveled and prepped land, technical services and roads. These factors
let companies open manufacturing plants faster in industrial park faster
than they could on their own. It often takes about two to three years
to build a factory in Russia, but setting up in an industrial park cuts
that timeframe down to about one year.
Building costs for industrial parks vary depending on the needs
of the resident company, the type of building materials and the
infrastructure.
Construction for one occupier could be 50 percent less than another,
Lance Pilant, associate director of warehouse and industrial real estate
at CB Richard Ellis in Russia, said in an interview.
Many regions, such as the republic of Tatarstan, are coming up with
ways to attract industrial park developers and builders. Regional
governments can decrease the cost of purchasing land, or lower property
or profit taxes for industrial projects.
Despite speedy development, industrial parks have run into problems.
Communication setups lead to a common complaint. While a local
government waits for a company to develop engineering systems,
the company waits for the government to install communications
infrastructure.
Getting Technological
Though industrial parks are the centerpiece of Russia's business park
trend, technoparks also have a role. Technoparks tend to be smaller
than industrial parks and are characterized by clusters of buildings
that house offices and sometimes laboratories.
There are 10 operating technoparks in Russia, Ilya Ponomaryov,
a deputy in the State Duma and member of its information technology
committee, said in an interview.
As with industrial parks, many other sites, such as office parks,
promote themselves as technoparks to attract more prestigious residents
and charge more rent. There is a difference: Technoparks assist
the companies they rent space to, such as by offering access
to investment funds, while office parks just provide space.
Technoparks also pose less of an upfront cost for tenant companies.
Companies often rent space in technoparks, while companies in industrial
parks own their property.
That is demonstrated by the high take-up in technoparks: Usually, technopark vacancy rates are very low.
The Kazan technopark Idea, one of Europe's largest at 30,000 square
meters, has been in operation since 2004. More than 100 technology
companies lease space there, and the park has been anywhere from 85
percent to 96 percent full at any given point during its operations,
Idea spokesman Yevgeny Malikov said in a telephone interview.
Other sites include an information technology park under construction
in Tatarstan and a waste-processing technopark under construction
in the Sverdlovsk region. It's expected to open in three years.
In general, technoparks spring up closer to Moscow and other major cities than do industrial parks.
The most significant technopark in Russia — when and if it is
completed — will be Skolkovo, the innovation hub in the Moscow region.
Touted by President Dmitry Medvedev as a Russian version of Silicon
Valley, the hub is expected to house labs and offices of Russian
and multinational technology companies.
Skolkovo offers residents access to the greatest number of services,
Ponomaryov said. The facilities and services include an investment fund
and a technical university.
Interest in technoparks has been growing, especially in the last
year, Ponomaryov said. Lenders such as the European Bank
of Reconstruction and Development are putting their money
into technoparks, with the EBRD lending $43 million to finance the first
phase of the Pulkovo technopark near St. Petersbug last March.
Ponomaryov said he sees the future of technoparks as "progressive."
"Technoparks will grow and expand," the Duma deputy said.
By Khristina Narizhnaya
The Moscow Times
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